3 Facebook Upgrades That Nonprofits Need to Know About
One of the most important lessons that all good social media managers learn is that social media is constantly in flux. Once you get accustomed to a tool, it changes in an attempt to reinvent itself. Rather than lamenting this new reality, a skilled social media manager will adapt quickly. That said, Facebook has made some recent upgrades – and more are coming – that nonprofit admins should be aware of. Read more…
Thanksgiving is approaching: 5 Easy Ways to Pay It Forward on LinkedIn
With Thanksgiving right around the corner, why not set aside some time each day between now and Turkey Day to show some gratitude to your network by paying it forward on LinkedIn? Here are five easy ways you can pay it forward this holiday season.
http://www.business2community.com/linkedin/5-easy-ways-to-pay-it-forward-on-linkedin-0305469#B5es1CuIXTbUqtpu.99
Some of the BEST advise you can get from the most experienced, accomplished content marketing operatives in the industry! If you’re all about creating outstanding content for your audience, trust me, this is well worth …
As a marketer, the best way to win consumers is to build trust through the use of content marketing and social media. Ideally, provide prospects with the information they want and need at every step of the purchase cycle including customer reviews, both the good and the bad….(read more via @HeidiCohen)
Find Boomer organizes in-person crowdfunding for non-profit startups and social innovators in partnership with StartSomeGood. Organizations like Wecyclers and the Definition of Nyce, currently running campaigns on StartSomeGood, are part of Find Boomer’s network of superstars. Find Boomer…
Relationships skew how consumers judge brands. Consumers form connections with brands in ways that mirror social relationships. How consumers evaluate a brand depends heavily on whether the brand adheres to—or violates—the implicit relationship agreement.
The results of one experiment depended heavily on whether the consumer was in an exchange relationship with the brand—for example, a relationship based primarily on economic factors, or in a communal relationship based on caring, trust, and partnership (State Farm, for example, sells itself as a “Good Neighbor.”) When the brand made a mistake, good treatment didn’t improve a negative evaluation by “transactional” consumers. But when these same consumers got what they paid for, respectful treatment raised their estimation of the brand — as though adding to the vale of the deal. The reverse held for consumers in a more social, or communal, relationship. Via Futurity.org
