3 Facebook Upgrades That Nonprofits Need to Know About
One of the most important lessons that all good social media managers learn is that social media is constantly in flux. Once you get accustomed to a tool, it changes in an attempt to reinvent itself. Rather than lamenting this new reality, a skilled social media manager will adapt quickly. That said, Facebook has made some recent upgrades – and more are coming – that nonprofit admins should be aware of.  Read more…
http://nonprofitorgs.wordpress.com/2012/10/14/three-recent-facebook-upgrades-that-nonprofits-need-to-know-about/

3 Facebook Upgrades That Nonprofits Need to Know About

One of the most important lessons that all good social media managers learn is that social media is constantly in flux. Once you get accustomed to a tool, it changes in an attempt to reinvent itself. Rather than lamenting this new reality, a skilled social media manager will adapt quickly. That said, Facebook has made some recent upgrades – and more are coming – that nonprofit admins should be aware of.  Read more…

http://nonprofitorgs.wordpress.com/2012/10/14/three-recent-facebook-upgrades-that-nonprofits-need-to-know-about/

Thanksgiving is approaching: 5 Easy Ways to Pay It Forward on LinkedIn

With Thanksgiving right around the corner, why not set aside some time each day between now and Turkey Day to show some gratitude to your network by paying it forward on LinkedIn? Here are five easy ways you can pay it forward this holiday season. 

http://www.business2community.com/linkedin/5-easy-ways-to-pay-it-forward-on-linkedin-0305469#B5es1CuIXTbUqtpu.99 

TEN Social Media Risks Most Orgs Are Too Afraid to Take…


What you’ll find in this post are the social media ideas that many brands wouldn’t touch with a ten foot pole…except, of course, for some special few who said, “Let’s give it a shot.”  Take a look at some risky social media moves that flout convention, and the orgs that are pulling it off, anyway…via HubSpot

http://blog.hubspot.com/blog/tabid/6307/bid/33579/10-Social-Media-Risks-MOST-Companies-Are-Too-Afraid-to-Take.aspx#ixzz26fpWAS9l
TEN Social Media Risks Most Orgs Are Too Afraid to Take…
What you’ll find in this post are the social media ideas that many brands wouldn’t touch with a ten foot pole…except, of course, for some special few who said, “Let’s give it a shot.”  Take a look at some risky social media moves that flout convention, and the orgs that are pulling it off, anyway…via HubSpot

http://blog.hubspot.com/blog/tabid/6307/bid/33579/10-Social-Media-Risks-MOST-Companies-Are-Too-Afraid-to-Take.aspx#ixzz26fpWAS9l
Social marketing, and more specifically authentic engagement at scale, is proving to be the key to unlocking and achieving the brand outcomes marketers are desperate to find in digital. As a result, meaningful budgets are being allocated to social marketing and engagement. Even GM, who famously pulled all their Facebook advertising on the eve of the IPO, continued to spend three times its ad budget on developing earned and owned engagement with consumers via Facebook.
(Reblogged from ibmsocialbiz)

curiositycounts:

Just a reminder…

(Source: dreamstudios)

(Reblogged from curiositycounts)
(Reblogged from startsomegood)

ibmsocialbiz:

Relationships skew how consumers judge brands. Consumers form connections with brands in ways that mirror social relationships. How consumers evaluate a brand depends heavily on whether the brand adheres to—or violates—the implicit relationship agreement.

The results of one experiment depended heavily on whether the consumer was in an exchange relationship with the brand—for example, a relationship based primarily on economic factors,  or in a communal relationship based on caring, trust, and partnership (State Farm, for example, sells itself as a “Good Neighbor.”) When the brand made a mistake, good treatment didn’t improve a negative evaluation by “transactional” consumers. But when these same consumers got what they paid for, respectful treatment raised their estimation of the brand — as though adding to the vale of the deal. The reverse held for consumers in a more social, or communal, relationship. Via Futurity.org 

(Reblogged from ibmsocialbiz)